- Publisher: RethinkPress
- Available in: Hardback, Paperback, PDF, and Kindle
All businesses, be it yours, the one you work in, or that of your customer or client, are continuously cycling through THE STRATEGY JOURNEY®.
Understanding the THE STRATEGY JOURNEY can give you insights and intelligence into a business that you wouldn’t otherwise see, helping you to design and implement solutions that you wouldn’t otherwise be capable of delivering.
In the book, author Julie Choo will introduce her framework for mastering the 5 stages of any business’s strategy journey. She will explain WHY knowledge of how THE STRATEGY JOURNEY works can make the difference between success and failure, WHAT value the framework brings, and HOW to apply it to create business success.
The book covers the front-to-back value chains for three industries on the tipping point of disruption and packed with emerging innovations from startups as well slow moving incumbents:
- Automotive and Transport
- Financial Services including Fintech (Financial Technology)
- Careers and Education (including Entrepreneurship)
You will learn from the illustrated examples including numerous industry case studies from the global community of co-creators, and see how you can leverage the techniques introduced to create better success stories of your own and for your customers and clients.
Get access to numerous workbook exercises for each of the 5 models of THE STRATEGY JOURNEY including:
- Mission Model Blueprint
- Mission Model GamePlan
- Customer Model
- Proposition Model
- Profit Model
- Customer Journey Map
- Value Network
- Value Chain Mapper
- Operating Model Gaps Analyser
- Transformation Roadmap